![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![WOKE Word Definition Printable Wall Art Home Wall Decor Urban Dictionary Word Meaning A3 A4 A5 A6 Typographic Posters - Etsy Canada WOKE Word Definition Printable Wall Art Home Wall Decor Urban Dictionary Word Meaning A3 A4 A5 A6 Typographic Posters - Etsy Canada](https://i.etsystatic.com/22026238/r/il/4e4d4e/2153285192/il_fullxfull.2153285192_n32q.jpg)
WOKE Word Definition Printable Wall Art Home Wall Decor Urban Dictionary Word Meaning A3 A4 A5 A6 Typographic Posters - Etsy Canada
![Kaitlin B Curtice on X: @TrentonLucas10 @JustinDGentry Nope. Here's the urban dictionary definition, basically social/political awareness. / X, rule 63 urban dictionary - thirstymag.com Kaitlin B Curtice on X: @TrentonLucas10 @JustinDGentry Nope. Here's the urban dictionary definition, basically social/political awareness. / X, rule 63 urban dictionary - thirstymag.com](https://pbs.twimg.com/media/DkGtyE4UYAAt93u.jpg)
Kaitlin B Curtice on X: @TrentonLucas10 @JustinDGentry Nope. Here's the urban dictionary definition, basically social/political awareness. / X, rule 63 urban dictionary - thirstymag.com
![WOKE Word Definition Printable Wall Art Home Wall Decor Urban Dictionary Word Meaning A3 A4 A5 A6 Typographic Posters - Etsy Canada WOKE Word Definition Printable Wall Art Home Wall Decor Urban Dictionary Word Meaning A3 A4 A5 A6 Typographic Posters - Etsy Canada](https://i.etsystatic.com/22026238/r/il/2e9aed/2153285302/il_570xN.2153285302_k8ql.jpg)
WOKE Word Definition Printable Wall Art Home Wall Decor Urban Dictionary Word Meaning A3 A4 A5 A6 Typographic Posters - Etsy Canada
![Tom Mars on X: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke” Tom Mars on X: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”](https://pbs.twimg.com/media/FVn4n10X0AAdf9m.jpg)
Tom Mars on X: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”
![Sticker for Sale avec l'œuvre « Woke définition signifie définition drôle » de l'artiste soufianABH | Redbubble Sticker for Sale avec l'œuvre « Woke définition signifie définition drôle » de l'artiste soufianABH | Redbubble](https://ih1.redbubble.net/image.4648357693.9125/bg,f8f8f8-flat,750x,075,f-pad,750x1000,f8f8f8.jpg)
Sticker for Sale avec l'œuvre « Woke définition signifie définition drôle » de l'artiste soufianABH | Redbubble
![Urban Dictionary on X: "@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / X Urban Dictionary on X: "@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / X](https://pbs.twimg.com/media/Ccf3ge_UMAAALXA.jpg)